Man wearing sunglasses and a colorful striped jacket standing against a plain wall.

Yeeeees, you made it! 

You clicked some buttons and committed to something epic... to something unconventional and a little bit weird. If you’re here now it means you’re our type of people. Someone who sees the magic in discomfort and plays by their own rules. 😎

In the next 48 hours,
we’ll add you to our launch event!

Look out for your email 📧

Our inspiration! 💡

Jia Jiang adventures boldly into a territory so many of us fear: rejection. By seeking out rejection for 100 days -- from asking a stranger to borrow $100 to requesting a "burger refill" at a restaurant -- Jiang desensitized himself to the pain and shame that rejection often brings and, in the process, discovered that simply asking for what you want can open up possibilities where you expect to find dead ends.

🌮

Convince a Restaurant to
Create a Dish Named After You

🎰

Partner up with Someone
to Buy the Lottery

🔥

Convince a Restaurant to
Create a Dish Named After You

Red emergency siren light mounted on a dark surface.
Red emergency siren flashing.

Side effects may include

(what you’ll get out of this)

add more fun to your life

get used to rejection

gain confidence

let go of fear

explore new possibitlies

give less f*cks

How it works 👀

1

Sign up (& pay your
commitment pledge)

Empty green board with a white border and a green sticky note in the top left corner.
A llama with a decorative saddle is interacting with a touchscreen kiosk in a futuristic, dimly lit lounge area with curved light fixtures.

Attend launch party
(meet the rejection crew)

2

A collage of llama characters in festive settings, wearing party hats, pajamas, and accessories, with decorations, banners, and party scenes background.

3

Complete Daily Challenge

(7 days, it’s gonna be ok)

A llama with sunglasses and long fur stands on its hind legs, leaning on a large checkmark-shaped sign in a futuristic, neon-lit setting.

4

       Give Less F*cks
(your mom won’t be proud)

A llama wearing a large, colorful, feathered hat standing in the middle of a busy city street with tall buildings and a crowd of people around.

5

Graduation (reflection & celebration & who knows what else)

Colorful scene at a llama graduation ceremony with llamas dressed in robes and leis, caps flying in the air, confetti falling, and a large crowd in the background.